While the marketing landscape may have changed dramatically over the past couple of years due to the COVID-19 pandemic, some things continue to stay the same, including the effectiveness of direct mail marketing. Even with the rise of digital marketing, consumers still respond very well to traditional mail pieces, and an effectively executed campaign can lead to new customers and opportunities. Here are some tips you can follow to get ahead of the competition and take your marketing to the next level:
1. Make Your Direct Mail Pieces Personal
In today’s world, there are many ways to reach an audience. Not all customers will respond to a digital ad or email marketing campaign. Including a personalized direct mail piece that someone can physically hold in their hands, along with a special offer tailored for your customer, sends a powerful message and allows you to reach customers effectively.
2. Consider Using Postcards
Postcards are on the rise as popular direct mail pieces and it is easy to see why. Postcards are generally less bulky than traditional mailers, cutting down on costs for postage and paper. Postcards are easier to digest by consumers as well since the smaller real estate means that marketing messages tend to be shorter and to the point, which leads to the next tip…
3. Keep Copy Concise
People are busier than ever, and many consumers do not have the time to read a ton of copy. Social media has made this even more apparent, with people sharing stories, news, and yes, marketing materials, in 280 characters, 60-second videos, and more. Consider keeping your direct mail copy short and sweet, and make sure you emphasize the call to action!
What’s the Next Step?
Now that you have some tips on improving your direct mail marketing campaigns, it is time to put them into action. Redi-Mail’s direct mail marketing solutions can help you manage your programs from start to finish, backed by the latest equipment and technology, and a staff with over 20 years experience in the industry. We pride ourselves for providing the best value for your direct mail marketing efforts, as well as comprehensive solutions for printing, digital marketing and list services. If you would like to learn more or receive a free consultation, contact us today.