Electronic communications are undoubtedly a convenient way for individuals and businesses especially during this time of social distancing, but with it comes plenty of concerns regarding privacy and security. Nearly 235 million users of TikTok, Instagram and YouTube were recently exposed in a massive data leak in 2020, which included information such as names, contact info, personal info and more. Facebook faced a data breach in 2018, exposing nearly 50 million records, and then had a data leak in 2019, exposing 540 million users. Speaking of Facebook, the infamous 2018 Cambridge Analytica data scandal revealed concerns about how social media users’ data was being used by platforms and their partners.
If you are concerned about your privacy when communicating with customers and clients, maybe it’s time to go old-school with direct mail. The most obvious benefit is that you avoid the need to submit your information to an online platform’s database. After all, your info can’t be hacked or given away if it isn’t there to begin with! U.S. mail is also protected, with over 200 federal laws in place enforced by the Postal Inspection Service. The USPS also offers numerous services to bolster the security of deliveries, such as expedited deliveries, tracking, insurance, and signature confirmations. Some of these services do require an extra cost, but sometimes it is worth the peace of mind knowing that your delivery is reaching its destination safely. More importantly, the costs to secure your delivery is most likely still less than the costs incurred from sensitive data being leaked.
How Can Redi-Mail Help?
Redi-Mail offers a full range of direct marketing solutions to help promote your organization’s message. With over 20 years’ experience, we produce 2-3 million mail pieces and package per week for both large and small volumes of direct mail and specialty packages. Using the latest in technology and equipment, we will help you manage your campaigns from start to finish. Contact us today for a free consultation with one of our direct marketing experts.