Informed Delivery and How It Can Transform Your Direct Mail Campaign

When you hear “Informed Delivery,” what do you think of?

Well, let’s first break down the term.

According to the Merriam-Webster dictionary, informed means “having information” or “based on possession of information.” Delivery means “the act or manner of delivering something” or “something delivered.”

In terms of direct mailing, informed delivery provides information on what mail you’ll be receiving – just as the meanings intended.

Informed Delivery is a consumer-facing feature offered by the United States Postal Service that provides users with digital previews of their household mail that’s soon to arrive. Users of this service receive scanned images of the outside of their mail. The images and tracking of the package are both available through an e-mail notification, the online dashboard or the convenience of a mobile app.

With regards to a mailer, a company can choose to use Informed Delivery with an interactive campaign. The supportive content can be provided for letters and postcards/flats, with custom images known as Representative and Ride-along images as well as a target URL that can direct the user to a digital experience. Interactive campaigns are known to add much value when used. They average a high email open rate of 70%, which is more than twice that of the industry average. Campaigns generate multiple impressions from a single piece of mail in both digital and physical forms. They drive great consumer responses with interactive content related to the specific mail piece.

Companies that use Informed Delivery benefit greatly. According to USPS, 89% of users are either satisfied or very satisfied with the service. 93% even said that they would recommend Informed Delivery to friends, family or fellow colleagues. It’s used in most zip code locations across the country and can be used in many ways. For those in financial service, it can be used for credit card activations or balance transfers. For the telecom industry, Informed Delivery can be used for device upgrades or to manage accounts. It truly provides a multitude of services.

To learn the ways that Informed Delivery can benefit your business, Redi-Mail and USPS hosted a complimentary webinar: What is Informed Delivery and How Can I Take Advantage of It? Get the scoop on what Informed Delivery is, how companies are using the service to enhance and extend their campaigns, and the 7 simple steps to campaign participation!

Click the link to register: