Variable Data Printing and the Customer Experience

The customer experience has never been more important, and many departments across an organization play significant roles in ensuring that a customer’s brand journey is enriched, from product development to a call center to marketing.

As a result, marketing has increasingly become very customer-centric. Consumers have come to expect organizations to acknowledge their personal interests, communicating about a brand in a manner that is relevant to them, and delivered in the way they prefer.  To meet this expectation, marketers understand the value of personalized messaging. In fact, 86% of consumers report that personalization plays a role in their purchasing decisions (Infosys).

To optimally make the connection between your brand and customers, Variable Data Printing can be implemented to personalize and customize every piece of direct marketing that you send.

Variable Data Printing (VDP) uses digital technology to vary one or more elements in a printed piece.  From dynamic headlines, offers, products, images, and text, you can create one-of-a-kind digitally brilliant postcards, mailers, and brochures with VDP, producing captivating direct mail that is unique and relevant for every recipient, whether a print run is a hundred pieces or 10,000. Leveraging your existing customer and prospect data – such as information about gender, geography, demographics, buying habits – enables you to tailor the unique print promotions that increase sales, get higher returns and foster greater loyalty.

This holistic approach to communication promotes a customer experience that is appealing to all customers, whether they be existing, lapsed, or new. Personalized content that is relevant to your customers adds significant value to your brand while fostering engagement. After all, customers that enjoy the brand experience tend to buy more often, spend more when they do, and refer others.

It’s no wonder that the market for VDP is expected to grow by more than 15% in the next five years, according to Digital Journal.  To learn how Redi-Mail can help you create a positive customer experience with relevant, personal communication, check out our latest demo.

Redi-Mail…Delivering Exceptional Value