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5 Considerations for Your Next Printing Project

5 Considerations for Your Next Printing Project

Friday, May 25, 2018 by Redi-Mail

Design elements, postage rates, return address placement – there’s a lot to think about when planning a printing project, so deciding where to begin might be overwhelming. But it doesn’t have to be! With seemingly endless printing options, there’s no reason a printing project can’t go smoothly. Getting it right the first time is ideal and if you do it cost effectively, you’ve hit a home run. Here are six considerations for your next printing project.  

 

Audience

Your audience is your blueprint for your piece, so it is important to identify them from the start. A good understanding of your audience helps determine the aesthetic your mail piece will take on.

 

Goal

The goal, or purpose, you set is the foundation of a successful piece. Make sure that you have a clear idea of what you want your piece to accomplish so that your project’s purpose is clearly defined and within your desired budget.

 

Timing

Timing is everything! When scheduling your mail piece, consider the most optimal time to reach recipients’ mailboxes. Mailings can coincide with product launches, announcements, digital campaigns, and other existing promotions for maximum impact.

 

Quantity

When planning your printing project, estimate how many pieces you will need. Have a minimum and a maximum amount and as a rule of thumb, submit the higher amount to the printer. Having extra mail pieces is a better alternative than being short.

 

Cost

As with many projects, every decision made will affect the cost. Consider the expenses of different paper, trims and finishes to make sure your project falls well within the means of your budget.

 

When it comes to direct mail, there is no such thing as a one-size-fits-all mail piece – every printing project is different, and comes with different objectives. No matter what the goal of your campaign, be sure to carefully evaluate your piece before sending it on to recipients.

 

With the ability to cost-effectively print exactly the amount needed, a high quality job can be done with less waste, less stress and less cost than traditional offset printing. And with Redi-Mail’s extensive data enhancement and data processing experience, our capabilities exceed traditional direct marketing company capabilities.

 

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