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Redi-Mail Direct Marketing Announces Purchase of Specialty Printing System from Kirk-Rudy |
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- Specially Designed System Enhances Redi-Mail’s Capabilities in High
Speed Specialty Imaging - |
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| FAIRFIELD, N.J. - March 28, 2005 - Redi-Mail Direct Marketing, an operating unit of Redi-Direct Marketing, Inc. and a leading industry provider of sales and marketing support services including list management and sourcing, database, lettershop and fulfillment capabilities, today announced a contract to purchase a Rite-Jet system from Kirk-Rudy, Inc. The specially designed and manufactured printing system utilizes the latest printing technology. The unit configured with upgrades will handle various page sizes while imaging singles (one side) or duplex (two sides). |
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| Multiple dryers, 600 x 600 D.P.I., thirteen available print colors and all Windows® TrueType font capability make the system an excellent choice for quality high-speed specialty imaging. |
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| We are pleased with the relationship with Kirk-Rudy and this special piece of equipment will allow us to further address some specific client needs, particularly in the large self-mailer area, commented Jay Mena, vice president of operations for Redi-Mail Direct Marketing. |
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| We’ve worked with Redi-Mail before and they are a quality, well established mail shop, always developing their capabilities, said Tom Kirk, president of Kirk-Rudy, Inc. This is a new, specially designed and manufactured machine, and to my knowledge the only one in the area. We’re pleased to be partnering with Redi-Mail on the effort. |
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| About Kirk-Rudy, Inc. |
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| Kirk-Rudy is a world leader in the manufacture of high volume addressing, inserting, attaching and related paper handling equipment for the direct mail, printing, newspaper and card industries. The company offers its customers an extensive product line along with the ability to engineer customized paper handling solutions. Modular by design, many of the products work together allowing them to be configured according to the job requirements. |
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| Our goal is to provide our customers with innovative, cost-effective solutions that are well built, flexible and simple to operate and maintain. This is accomplished using in-house manufacturing and design systems. These capabilities set us apart in the industry and ensure costs, part quality and functionality are controlled from the ground up. For more information please go to www.kirkrudy.com |
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| About Redi-Mail Direct Marketing |
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| As a leading industry provider of marketing support services, Redi-Mail Direct Marketing combines world-class technology with secure, state of the art data management and production facilities to offer complete mailing and fulfillment services. Data collection services include list sourcing, database management, data entry, web site development and hosting, outbound email and fax programs. Laser production includes cut sheet, continuous form and MICR. Production covers two shifts, generating over five million pieces of mail per week through both hand and machine assembly. Redi-Mail is an active member of the U.S. Postal Customer Council and the facilities include an in-house postal facility. Redi-Mail’s postal processing software is CASS Certified™ to maximize the postal discounts available. Planet Code Tracking is available through StayinFront Analytics, a proprietary data analysis tool. |
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| As a select licensee of multiple healthcare databases including the American Medical Association (AMA), the American Dental Association (ADA), the American Society of Health-System Pharmacists (ASHP) and the American Osteopathic Association (AOA), Redi-Mail Direct Marketing provides sourcing and list management and IMS Prescriber Profiler™ profiling data for the healthcare industry as well as many niche industries and markets. |
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| Redi-Mail Direct Marketing is a member of the Redi-Direct family of companies. For more information please go to www.redimail.com |
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| About Redi-Direct Marketing, Inc. |
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| Created in 1990, Redi-Direct Marketing, Inc. is the holding company of Redi-Mail Direct Marketing, StayinFront, Inc. and Fordham, Inc., and is the preeminent provider of technology based sales and marketing systems and solutions. Our business model focuses on the importance of your prospect and customer database. We provide the various services necessary to enable you to maximize the value you derive from this asset. Through our operating subsidiaries, clients can select the types of services that best fit their specific needs. Collectively, we know of no other company that can offer the turnkey solutions that Redi-Direct offers. |
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| The Redi-Direct Companies occupy approximately 235,000 SF in the US and employ approximately 650 full time professionals. For more information please go to www.redidirect.com
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| Note to editors: Redi-Mail Direct Marketing is a trademark of Redi-Direct Marketing, Inc. All other trademarks are owned by their respective companies. |
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