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Redi-Mail Direct Marketing Increases its List of
Life Sciences Database Licenses through an Agreement with
the American Society of Health-System Pharmacists® |
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- Redi-Mail focuses on Superior Professional Standards and Turn-key
Solutions for the Pharmaceutical Industry |
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| FAIRFIELD, N.J. - February 22, 2005 - Redi-Mail Direct Marketing, an operating unit of Redi-Direct Marketing, Inc., today announced it has added the American Society of Health-System Pharmacist® to its growing bank of database licenses. Founded in 1942, the American Society of Health-System Pharmacists (ASHP) now has more than 30,000 members and is the premier organization committed to assisting pharmacists to help people make the best use of medicines. The Society’s members include pharmacists and pharmacy technicians who practice in inpatient, outpatient, home-care, and long-term-care settings, as well as pharmacy students. |
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| "The ability to resell the ASHP database extends our list services business to professional publishers and recruiters who are interested in targeting the pharmaceutical and medical industries," said Thomas R. Buckley, co-founder of Redi-Direct Marketing. "This database will enable them to tailor marketing programs specifically to leaders in the pharmacist profession." |
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| "Redi-Mail Direct Marketing has made a strong commitment to leadership within the Life Sciences industry," Buckley added. "Our secure, state-of-the-art data management and production facilities set the highest professional standards and allow us to offer outstanding services to our customers for their turn-key direct mail and fulfillment needs." |
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| The Company is an active member of the U.S. Postal Council. In addition to providing ASHP, ADA, AOA and AMA databases as well as other list services, Redi-Mail plans to expand its pharmaceutical sampling business and remarket a number of rebate and coupon programs. |
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| About the American Society of Health-System Pharmacists (ASHP). |
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| For more than 60 years, ASHP has represented pharmacists who practice in hospitals and health systems improve medication use and enhance patient safety. The Society’s 30,000 members include pharmacists and pharmacy technicians who practice in inpatient, outpatient, home-care, and long-term-care settings, as well as pharmacy students. ASHP’s mission is to advance and support the professional practice of pharmacists in hospitals and health systems and serve as their collective voice on issues related to medication use and public health. ASHP is committed to providing members with excellent continuing education, timely practice standards and policies, up-to-date, accurate drug information, assertive legislative and regulatory advocacy, and proactive consumer outreach. For more information about the wide array of ASHP activities and the many ways in which health-system pharmacists help people make the best use of medicines, visit ASHP’s Web site, www.ashp.org or its consumer Web site, www.SafeMedication.com |
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| About Redi-Mail Direct Marketing |
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| As a leading industry provider of marketing support services, Redi-Mail Direct Marketing combines world-class technology with custom Web application development and hosting, database management, lettershop and fulfillment capabilities to deliver true turnkey solutions to direct marketing and fulfillment requirements. |
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| Redi-Mail Direct Marketing is a member of the Redi-Direct family of companies. Headquartered in Fairfield, NJ, Redi-Mail occupies over 170,000 square feet of secure, state of the art data management and production facilities. The Redi-Mail facilities include an in-house post office and Redi-Mail is an active member of the U.S. Postal Customer Council. For more information please go to www.redimail.com |
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| About Redi-Direct Marketing, Inc. |
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| Redi-Direct Marketing, Inc. is the preeminent provider of technology based sales and marketing systems and solutions and is comprised of three fully integrated sales and marketing support companies. StayinFront, Inc. provides customer relationship management (CRM) applications, decision support tools and eBusiness systems and support. Redi-Mail Direct Marketing offers marketing support services including database management, custom web application development and hosting, lettershop and fulfillment capabilities. Fordham, Inc. provides a complete line of premium and sales incentive programs as well as personalized travel, award and sports items. |
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| Redi-Direct offers true turnkey solutions to your sales and marketing support needs. These solutions allow your organization to improve its competitive position and to maximize the return on its sales and marketing investments. For more information please go to www.redidirect.com
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| Note to editors: Redi-Mail Direct Marketing is a trademark of Redi-Direct Marketing, Inc. All other trademarks are owned by their respective companies. |
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