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Redi-Mail Direct Marketing Adds the American Dental
Association Database to its Growing List of Database Licenses |
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- Announcement Follows on Heels of Recent News That Redi-Mail Holds
One of Only Ten Database Licenses for the
American Medical Association’s Data - |
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| FAIRFIELD, N.J. - February 14, 2005 - Redi-Mail Direct Marketing, an operating unit of Redi-Direct Marketing, Inc., today announced it has added the American Dental Association’s database to its data assets. Founded in 1859, the American Dental Association (ADA) now has more than 150,000 members and is the largest and oldest national dental association in the world. |
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| "Gaining the ability to resell the ADA database is a natural extension of our strong foothold in the life sciences industry," said Thomas R. Buckley, co-founder of Redi-Direct Marketing. "Our clients include many of the major advertising agencies and this database will enable them to tailor marketing programs specifically for dentists. This data is also a valuable tool to our other clients in the pharmaceutical, manufacturing and insurance industries that want to target this affluent audience." |
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| The American Dental Association, Survey Center, 2003 Survey of Dental Practice showed the average net income of general practitioners to be $174,350 and the average net income of specialists (as a group) to be $291,250. Available in the ADA database are members, non-members and dental students and this data can be selected based on fields such as member type, school attended, dental specialty, practitioner type and location. |
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| Buckley said that Redi-Mail Direct Marketing is particularly committed to outstanding data integrity, adding, "The ADA shares our focus on data quality, which ensures that Redi-Mail clients maximize their return on their marketing investments by working with accurate contact information combined with our full suite of services." |
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| Redi-Mail Direct Marketing has long differentiated itself by integrating Web technology with its significant in-house direct mail capabilities. Occupying more than 170,000 square feet of secure, state-of-the-art data management and production facilities, the company is an active member of the U.S. Postal Customer Council. In addition to providing ADA and AMA databases as well as other list services, Redi-Mail plans to expand its pharmaceutical sampling business and continues to build its branded rebate and coupon programs. |
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| About Redi-Mail Direct Marketing |
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| As a leading industry provider of marketing support services, Redi-Mail Direct Marketing combines world-class technology with custom Web application development and hosting, database management, lettershop and fulfillment capabilities to deliver true turnkey solutions to direct marketing and fulfillment requirements. |
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| Redi-Mail Direct Marketing is a member of the Redi-Direct family of companies. Headquartered in Fairfield, NJ, Redi-Mail occupies over 170,000 square feet of secure, state of the art data management and production facilities. The Redi-Mail facilities include an in-house post office and Redi-Mail is an active member of the U.S. Postal Council. For more information please go to www.redimail.com |
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| About Redi-Direct Marketing, Inc. |
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| Redi-Direct Marketing, Inc. is the preeminent provider of technology based sales and marketing systems and solutions and is comprised of three fully integrated sales and marketing support companies. StayinFront, Inc. provides customer relationship management (CRM) applications, decision support tools and eBusiness systems and support. Redi-Mail Direct Marketing offers marketing support services including database management, custom web application development and hosting, lettershop and fulfillment capabilities. Fordham, Inc. provides a complete line of premium and sales incentive programs as well as personalized travel, award and sports items. |
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| Redi-Direct offers true turnkey solutions to your sales and marketing support needs. These solutions allow your organization to improve its competitive position and to maximize the return on its sales and marketing investments. For more information please go to www.redidirect.com
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| Note to editors: Redi-Mail Direct Marketing is a trademark of Redi-Direct Marketing, Inc. All other trademarks are owned by their respective companies. |
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