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Press Release
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Redi-Mail Direct Marketing Forms Alliance with Verispan to Enhance List Solution Offerings of Physicians and Mid-Level Practitioners
| | - Alliance Provides Targeted, Accurate Data on Mid-Level
Practitioner Licensure Status and Prescribing Habits - | | | FAIRFIELD, N.J. - September 7, 2005 - Redi-Mail Direct Marketing, an operating unit of Redi-Direct Marketing, Inc. and a leading industry provider of sales and marketing support services including list management and sourcing, database, lettershop and fulfillment capabilities, today announced its strategic alliance with Verispan Inc. to provide high volume prescriber data for physicians and mid-level practitioners. Verispan, a healthcare informatics joint venture of Quintiles Transnational Corp. and McKesson Corp., provides a broad array of longitudinal, patient-centric information products and services to the healthcare industry including Vector One, a patented, HIPAA-compliant database that projects both traditional prescription metrics and True Patient Measures™ by linking stores and providers through one common encryption engine.
| | | Redi-Mail Direct Marketing, licensed by the American Medical Association (AMA), will use its strong list solutions and database expertise in conjunction with the newest addition of the Verispan’s Vector One product line, Vector One: Prescriber Extract (VOPEX), which provides both physician (MD/DO) and mid-level practitioner data (NP, PA, CNS, CNM) including quintile/decile ratings based on prescribing frequency and habits. This valuable data can help identify physicians, midlevel practitioners and health professionals that prescribe in a particular market, therapeutic class or drug. VOPEX conveniently differentiates between new, continuing, and added patient transactions and/or therapies, calculates data against territory estimates, and quickly produces measures, allowing the pharmaceutical market to define prescribers and view what new vendors and products are being used.
| | | “This alliance demonstrates Redi-Mail Direct Marketing’s keen understanding and commitment to providing the latest, most relevant data services available,” said Thomas R. Buckley, Chief Executive Officer for StayinFront, Inc., a global provider of enterprise wide customer relationship management (CRM) applications, decision support tools, data services and eBusiness systems, and co-founder of Redi-Mail Direct Marketing. “Our world-class data management and list sourcing technologies, combined with Verispan’s VOPEX, will supply physicians and mid-level practitioner data with enhanced levels of data accuracy that will ultimately yield effective, precise decision making on behalf of our clients.” | |
Redi-Mail Direct Marketing’s services include:
Lists: List management and sourcing, including AMA, ADA, AOA, ASHP & IMS, with experience sourcing specialized lists for many niche industries and markets
Direct Mail: Redi-Mail Direct Marketing produces over 5 million mail pieces per week, with matching and inserting operations that utilize the latest selective gathering, inserting and digital imaging technologies
Fulfillment: Combines the latest software technology with traditional fulfillment methods to view and analyze data and manage inventory levels
Data Management: Redi-Mail can structure and house databases, offering an array of services that can enhance the value of a database
Web Applications: Redi-Mail’s unique software technology allows individuals to easily capture, view and analyze information to help direct marketing initiatives
Reporting: Redi-Mail uses analytics technologies that are intuitive and can be used to quickly and easily analyze sales, marketing and financial information from relational databases
| | | The combined Redi-Mail and Verispan offering is available now. More information can be accessed at www.redimail.com. | | |
About Verispan
| | | Verispan, a healthcare informatics joint venture of Quintiles Transnational Corp. and McKesson Corp., provides a broad array of information products and services to the healthcare industry, including sales targeting and compensation products; market research audits; healthcare profiles; comprehensive managed care offerings; primary market research; opinion leader mapping; data integration, warehousing and mining; data analysis and consulting; direct mail; list services; disease management studies; clinical trial investigator targeting and protocol recruitment evaluation; healthcare outcomes; and cost/benefit analyses, among many others. | | |
Verispan is also the nation’s leading provider of patient-centric longitudinal data, with dozens of products used by clients spanning the industry. Headquartered in Yardley, Pa., Verispan employs over 500 dedicated healthcare information professionals. For more information, please go to www.verispan.com.
| | | About Redi-Mail Direct Marketing | | | As a leading industry provider of marketing support services, Redi-Mail Direct Marketing combines world-class technology with custom Web application development and hosting, database management, lettershop and fulfillment capabilities to deliver true turnkey solutions to direct marketing and fulfillment requirements.
| | | Redi-Mail Direct Marketing is a member of the Redi-Direct family of companies. Headquartered in Fairfield, NJ, Redi-Mail occupies over 170,000 square feet of secure, state of the art data management and production facilities. The Redi-Mail facilities include an in-house post office and Redi-Mail is an active member of the U.S. Postal Council. For more information please go to www.redimail.com. | | |
About Redi-Direct Marketing, Inc.
| | | Redi-Direct Marketing, Inc. is the preeminent provider of technology based sales and marketing systems and solutions and is comprised of three fully integrated sales and marketing support companies. StayinFront, Inc. provides customer relationship management (CRM) applications, decision support tools and eBusiness systems and support. Redi-Mail Direct Marketing offers marketing support services including database management, custom web application development and hosting, lettershop and fulfillment capabilities. Fordham, Inc. provides a complete line of premium and sales incentive programs as well as personalized travel, award and sports items.
| | | Redi-Direct offers true turnkey solutions to your sales and marketing support needs. These solutions allow your organization to improve its competitive position and to maximize the return on its sales and marketing investments. For more information please go to www.redidirect.com.
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| Note to editors: Redi-Mail Direct Marketing is a trademark of Redi-Direct Marketing, Inc. All other trademarks are owned by their respective companies. |
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