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Redi-Mail Direct Marketing Announces Strategic Acquisition
of PPS Medical Marketing Group, Inc. |
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- Acquisition Creates a Powerful Offering for
Pharmaceutical Direct Marketing and Fulfillment - |
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| FAIRFIELD, N.J. - January 7, 2005 - Redi-Mail Direct Marketing, an operating unit of Redi-Direct Marketing, today announced the purchase of substantially all the assets of PPS Medical Marketing Group, Inc. |
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| As part of the transaction, Redi-Mail Direct Marketing will become one of only ten database licensees (DBL’s) of American Medical Association proprietary data, with the ability to resell AMA data such as physician and state license information. Redi-Mail services associated with this database license will enable medical marketers to send physicians updated information on goods and services in support of their medical practices. |
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| "Redi-Mail has a major presence in the Pharmaceutical industry", said Thomas R. Buckley, co-founder of Redi-Direct Marketing. "The added ability to combine proprietary list and additional data processing services with our strong lettershop, personalized direct marketing and fulfillment capabilities is something that our customers have been asking us for, and will strengthen our position in the field." |
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| In addition to providing AMA physician databases and other list services, Redi-Mail will expand its pharmaceutical sampling business and remarket a number of rebate and coupon programs, including Pharma-Scripts™. Tom Buckley continued, "Redi-Mail has been strong in rebate, check studies and physician dialog programs. The PPS transaction brings us additional brands, including Pharma-Scripts, and allows us to further grow this element of our business." |
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| About Redi-Mail Direct Marketing |
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| As a leading industry provider of marketing support services, Redi-Mail Direct Marketing combines world-class technology with custom web application development and hosting, database management, lettershop and fulfillment capabilities to deliver true turnkey solutions to direct marketing and fulfillment requirements. |
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| Redi-Mail Direct Marketing is a member of the Redi-Direct family of companies. Headquartered in Fairfield, NJ, Redi-Mail occupies over 170,000 square feet of secure, state of the art data management and production facilities. The Redi-Mail facilities include an in-house post office and Redi-Mail is an active member of the U.S. Postal Customer Council. For more information please go to www.redimail.com |
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| About Redi-Direct Marketing, Inc. |
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| Redi-Direct Marketing, Inc. is the preeminent provider of technology based sales and marketing systems and solutions and is comprised of three fully integrated sales and marketing support companies. StayinFront, Inc. provides customer relationship management (CRM) applications, decision support tools and eBusiness systems and support. Redi-Mail Direct Marketing offers marketing support services including database management, custom web application development and hosting, lettershop and fulfillment capabilities. Fordham, Inc. provides a complete line of premium and sales incentive programs as well as personalized travel, award and sports items. |
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| Redi-Direct offers true turnkey solutions to your sales and marketing support needs. These solutions allow your organization to improve its competitive position and to maximize the return on its sales and marketing investments. For more information please go to www.redidirect.com
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| Note to editors: Redi-Mail Direct Marketing is a trademark of Redi-Direct Marketing, Inc. All other trademarks are owned by their respective companies. |
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