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Redi-Mail Multi-Channel®
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Mult-channel marketing is the practice of coordinating timely and relevant communications across multiple channels to maximize campaign results. This strategy leverages a customer’s profile and preferences, combined with behavioral and response information, to drive triggered and tailored streams of coordinated messages across multiple channels.
Effectively executing a multi-channel marketing program requires the management of different workflows, multiple data processes and often different vendor relationships for each channel. Redi-Mail Multi-Channel is an in-house, hosted solution that provides a single platform to effectively manage the production of communications in all the supported channels.
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| Redi-Mail Multi-Channel enables highly personalized, relevant and integrated communications that are dynamic, triggered and coordinated across email, variable data direct mail, personalized web pages, Web (RSS), Mobile (SMS) and call center touch-points. Unlike a mass-marketed, one-channel approach, Redi-Mail Multi-Channel manages multiple inbound and outbound channels to deliver a targeted message dramatically improving response rates. Redi-Mail’s workflow is designed to simplify the processes required to build sophisticated and highly sequenced communication streams. |
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| Features & Benefits |
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- Use various marketing channels in strategic combinations and sequences
- Measure real-time response and conversion rates between channels
- Automatically send out multiple, targeted marketing messages at regularly
scheduled intervals or as the result of triggered responses
- Leverage pre-built templates for rapid and efficient deployment of campaigns
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| Personalized, Cross-Media Communications |
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| Dynamically produced email, direct mail and personalized URL’s provide communication sequences that are integrated and capable of delivering unique recipient offers. |
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The Right Stuff
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| Digital Printing |
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| Among Redi-Mail’s state-of-the-art equipment, the Xerox iGen3 Digital Production Press plays a vital role in Redi-Mail Multi-Channel. The iGen3 is seamlessly integrated into Redi-Mail’s digital printing workflow and is capable of performing simple, quick-turnaround jobs as well as sophisticated variable data printing (VDP). |
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| eMail |
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Email is an integral part of any successful multi channel campaign. As an Email Service Provider (ESP) Redi-Mail
provides sophisticated deployment, tracking and analysis of email campaigns utilizing our in-house hosted Conversen™ email platform. |
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| Personalized Web Pages (PURLs) |
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| Redi-Mail also offers variable data messaging within personalized web pages and unique Uniform Resource Locators (URLs). Properly sequenced and integrated among other channels, personalized web pages provide a powerful 1 to 1 communications vehicle for optimizing response. |
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| Mobile Marketing
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Advances in technology are enabling more sophisticated text and graphic communications over mobile devices. Redi-Mail is prepared to help clients take advantage of the mobile device channel through device-appropriate design, messaging and targeted mobile address list sourcing.
Redi-Mail Mobile Marketing product brief
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| Web feeds (RSS) |
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| RSS is family of Web feed formats used to publish frequently updated
content such as blog entries, news headlines, and podcasts in a standardized format. By
imbedding RSS feeds and links into multi-channel communications, Redi-Mail Multi-Channel
helps make it possible for people to keep up with web sites in an automated manner. |
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| Measurement and Metrics |
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| Redi-Mail Multi-Channel is designed to capture program responses across channels.
A detailed reporting dashboard is provided to both measure the effectiveness of a given
program and help facilitate the decision making process of defining the “next” event.
This critical interactive data can be leveraged to personalize and trigger the
next communication using the same or alternate channel. |
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