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Cross-Media Marketing Campaigns Create an Ongoing Dialog with Your Customers

Email, Internet, direct mail, social media, mobile… Today’s customers are expecting immediate communications, personalized to their interests and lifestyle.

Reaching them is about creating the true one-on-one experience they’re looking for. Deliver this, and you’ll win new business, in any economy.

Redi-Mail Multi-Channel Marketing

Redi-Mail Multi-Channel campaigns coordinate all your direct marketing efforts – direct mail, Internet, email, social media and more – for maximum impact and maximum sales opportunities.

Using timely, relevant triggers, our multi-channel campaigns deploy dynamic communications, gather customer information, and redeploy your promotions with personalized messages, graphics, call-to-action, offers and more. Communicate with your target audience in the time, message and media they prefer and are most likely to respond to.

This ongoing dialog integrates with customers’ daily life and buying processes, delivering your messages at the prime opportunities to convert sales.

Multi-Channel and Cross-Media Marketing from Redi-Mail

Sample Multi-Channel Campaign

Multi-Channel Marketing at Redi-Mail includes Direct Mail, Internet, Email, Social Media, SMS, and all New Media Marketing

Redi-Mail Multi-Channel is:

• Dynamic: customize promotions for each recipient with messages, images, calls to action, maps, and much more

• Integrated: standardize campaigns across all media, including direct mail, email, Internet and social media

• Fast: Variable data printing, email servers, web hosting and databases are all on premise – for the speed of launch that keeps your promotions in front of customers

• Data Driven: Data is compiled in a central, in-house database and can be immediately redeployed for custom-tailored messages

• Measured: Sophisticated metrics track web traffic, clickthrough, email open rates and more, giving you the detailed picture you need


Redi-Mail Multi-Channel Benefits:

• Win Business: increase sales with persuasive promotions, relevant to your audience’s lifestyle, demographics, preferences and more

• Reduce Costs: campaigns and media – email, direct mail, brochures – are centralized with one vendor

• Retain Customers: create an ongoing dialog with the consumers and businesses you’ve worked so hard to acquire – constantly learning and refining your promotions

• Go Green: on-demand printing of direct mail, brochures and collateral means you print only what you need when you need it – no wasted printing or expensive storage


To start winning new business today with multi-channel marketing and a complete cross-media marketing campaign, call our direct marketing professionals at 973.808.4500.

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