EMAIL DEPLOYMENT

Superior Email Deployment Means Increased ROI

Email deployment is an extremely sensitive and complex process, with dozens of checkpoints and procedures along the way. If any one of these is executed poorly, or not at all, you risk substantial loss of time, investment and reputation.

Through our multi-channel marketing platform – Redi-Mail Multi-Channel – Redi-Mail operates one of the industry’s most advanced email deployment systems, getting our customers maximum click-throughs, conversions and marketing reach.

Redi-Mail Email Deployment Includes:

• Technology: on-premise servers, software and database management can deliver campaigns powerful enough to reach millions, yet customizable for every individual with variable images, headlines, content, offers and more

• Expertise: experience in campaign strategy, anti-spam procedures, quality assurance, reputation monitoring and the industry best practices for email deployment that produce superior results

• Tracking and Reporting: best-in-class analytics measure open rates, bounce-backs, click-throughs, conversions and more – sophisticated metrics that empower you to constantly refine your strategy and improve your ROI

• Data Management: lead generation, data hygiene and database building that leverages the power of customer intelligence and carries over into your company-wide marketing efforts

Email Deployment – The Technical Side:

• White Listing: Email providers such as Gmail, Yahoo! and AOL offer “white listing” of IP addresses for clients, helping you become recognized as a trusted marketer and not a spammer

• Bounce Processing: mass emails sent to invalid addresses are a red flag for ISPs looking to block bulk emailers. Redi-Mail monitors and updates your email deployment and email lists for this critical aspect

• Black List Monitoring: even marketers who mail with permission may be inadvertently and incorrectly blacklisted by automated ISP systems. Redi-Mail monitors the major blacklist organizations and uses our relationships with ISPs to resolve any issues

• Dedicated IP Addresses: each client receives two or more dedicated IP addresses, protecting you from a separate client IP that an Internet Service Provider might mistakenly blacklist

• Domain Authentication Compliance: Redi-Mail keeps up to date with ISPs domain authentication technologies, which verify that messages are allowed to be sent on behalf of a company

• Content Analysis: testing and eliminating dozens of factors from your emails that may trigger an ISP’s spam filters, ensuring the best “spam score” possible and that your emails get through as intended

To start winning new business with email deployment, call our email deployment professionals at 973.808.4500.