VARIABLE DATA PRINTING

Create Unique Printed Pieces for Each Individual Customer – That’s Variable Data Printing

Marketing today means reaching your target audience with relevant, tailored messages that persuade – with the speed that keeps your company top of mind.

What better way to tailor your message than Redi-Mail’s Variable Data Printing. With Variable Data Printing, you can create stunning color materials with personalized headlines, text, photos, artwork offers and more… for every recipient. Leverage your existing customer and prospect data – such as gender, geography, demographics, buying habits – to tailor the unique print promotions that increase sales.

Speak personally and directly to your target audience, with Variable Data Printing that gets their attention, motivates and persuades.

How Variable Data Printing Works:

• Supply Redi-Mail with your target customer list, including demographics, previous buying habits, and other characteristics. (If you do not have a prospect list, Redi-Mail can create one for you based on millions of consumers and businesses.)

• Work with us to develop your direct mail and marketing materials. We’ll recommend the best ways to maximize the impact of variable content in your new or existing document

• Print unique materials right off Redi-Mail’s digital printing press, based on the customer characteristics in your database

• Combine with optional services like direct mail and fulfillment, for a coordinated, one-to-one marketing campaign

Benefits of Variable Data Printing:

• Fast: Setup and turnaround times are minimal. Press quality printing at faster-than-laser speeds shorten your marketing cycles and get your materials to your customers in minimal time

• Impactful: Personalized, relevant messages are more persuasive and stand out better

• Compatible: Enhance your existing campaigns with Variable Data Printing features, or design new campaigns. Combine with variable emails, web pages and more, for true multi-channel marketing

• Cost-Effective: Variable Data Printing campaigns are proven to have superior ROI versus conventional printing.

• Measurable: When partnered with an online or multi-channel campaign, sophisticated metrics software tracks customer response, for ongoing analysis and improvement

Click here to read about how Variable Data Printing can become part of an effective multi-channel campaign.

To learn how Variable Data Printing can increase sales, call 973-808-4500 to speak with a direct marketing professional.