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Digital Marketing Mistakes to Avoid

Digital Marketing Mistakes to Avoid

Thursday, May 11, 2017 by Redi-Mail

Digital marketing is growing at the speed of light! According to Statista, in 2015, the US spent $59.82 billion on digital advertising. This number is expected to grow to $113.18 billion by 2020. But are these marketing dollars paying off? Make the most of your next campaign by avoiding these common blunders.....Read More

Tracking Down Your DM Treasure

Tracking Down Your DM Treasure

Wednesday, April 26, 2017 by Redi-Mail

X-marks the spot! So what happens when your treasure hasn’t arrived to its designated location? Don’t walk the plank when it comes to tracking your direct mail. With IMb Tracing service from Redi-Mail, you can predict and monitor the delivery of time-sensitive business letter and flat mailings and know when and where customers have mailed incoming reply mail.....Read More

Freshen Up Your Direct Mail

Freshen Up Your Direct Mail

Wednesday, April 12, 2017 by Redi-Mail

Spring is in the air—which means it’s time to breathe new life into your direct mail. Are you ready to watch your direct mail efforts bloom? We’ve got tips to freshen up your direct mail so you can reach your target audience effectively.....Read More

Prepare to Engage with Direct Mail

Prepare to Engage with Direct Mail

Wednesday, March 29, 2017 by Redi-Mail

With 40% of consumers reporting they made a purchase in the last 3 months because of direct mail, it’s evident that direct mail drives engagement (InfoTrends). Prepare to engage with our tips for direct mail engagement.....Read More

Your Lucky Charms to Email Success

Your Lucky Charms to Email Success

Wednesday, March 15, 2017 by Redi-Mail

Crafting the perfect email is like searching for a pot of gold—with extreme perseverance and attention to detail, it is ultimately rewarding. Ready to send more gold-worthy emails? Check out our lucky charms to email success.....Read More

Direct Mail Stats You Need to Know

Direct Mail Stats You Need to Know

Wednesday, March 1, 2017 by Redi-Mail

The proof is in your mailbox — tried and true, direct mail still delivers results. Check out these statistics that prove just how effective direct mail continues to be today.....Read More

The Digital Marketing Playbook

The Digital Marketing Playbook

Wednesday, February 1, 2017 by Redi-Mail

With 3.5 billion internet users worldwide, it's safe to say the digital age is alive and well. But are your digital marketing efforts making the cut? With today's customers expecting immediate communications, personalized to their interests and lifestyles, engaging your customers across digital channels is crucial. Check out our touchdown worthy tips to kick off your next digital marketing campaign.....Read More

Is Your Direct Mail Stale?

Is Your Direct Mail Stale?

Friday, January 20, 2017 by Redi-Mail

With the average adult receiving over 40 pounds of mail annually, it’s important that your message can stand out in a sea of mail (DM News). Is your direct mail getting the attention and results it deserves? Check out our 6 Ways to reach the Holy Grail of direct mail while avoiding the dreaded—a direct mail ‘fail.’ ....Read More

Direct Marketing Resolutions to Keep in 2017

Direct Marketing Resolutions to Keep in 2017

Thursday, January 5, 2017 by Redi-Mail

Eat healthier, lose weight, spend less…sound familiar? These are just some of the most commonly broken New Year’s Resolutions year after year. So how about starting off 2017 with some resolutions you won’t want to break?....Read More

Get Home for the Holidays with IMb Tracing

Get Home for the Holidays with IMb Tracing

Wednesday, December 7, 2016 by Redi-Mail

We all know how the song goes…“There’s no place like home for the holidays…” So what happens when your greeting cards, mailings, and packages don’t make it in time for the big day?....Read More

Dimensional Direct Mail: How and Why You should be Using it

Dimensional Direct Mail: How and Why You should be Using it

Wednesday, November 16, 2016 by Redi-Mail

Live in 3D…Coming to a mailbox near you—dimensional direct mail captivates your recipients’ attention. Check out the different types of dimensional mailers and why you should use them in your next campaign.....Read More

Pros and Cons of Postcard Mailings

Pros and Cons of Postcard Mailings

Wednesday, November 2, 2016 by Redi-Mail

Ah, the great postcard debate. Are they tried-and-true...or a format whose time as come? While some argue that postcards are a popular and ....Read More

Direct Mail Metrics

Direct Mail Metrics

Wednesday, October 19, 2016 by Redi-Mail

In the digital world where smartphones, tablets, and mobile devices prevail, many are under the assumption that direct mail is antiquated and might not seem to fit with the high tech world. ....Read More

QR Codes Dos and Don'ts

QR Codes Dos and Don'ts

Thursday, October 6, 2016 by Redi-Mail

You may know them as intricate, maze-like boxes with several sporadically-placed black squares throughout. But to marketers, they're much more....Read More

How to Successfully Market to Millennials Using Direct Mail

How to Successfully Market to Millennials Using Direct Mail

Wednesday, September 21, 2016 by Redi-Mail

“No filter”, “FOMO”, “legit”, “YOLO”…you may not know what they’re talking about, but don’t worry—they do. And with millennials projected to cumulate $1.4 trillion ....Read More

Personalization Strategies:  Personas versus Customer Segments - What's the Difference?

Personalization Strategies: Personas versus Customer Segments - What's the Difference?

Wednesday, September 7, 2016 by Redi-Mail

Segments, personas...same thing, right? Nope, not quite. Segments and personals have perhaps been misunderstood. Here's what you need to know.......Read More

How to Build a Good Direct Mail Campaign

How to Build a Good Direct Mail Campaign

Wednesday, August 24, 2016 by Redi-Mail

A strong and sturdy direct mail campaign must have a solid foundation. Consider these tips when planning your next campaign....Read More

Variable Data Printing and the Customer Experience

Variable Data Printing and the Customer Experience

Thursday, August 11, 2016 by Redi-Mail

The customer experience has never been more important, and many departments across an organization play significant roles in ensuring that a customers brand loyalty is enriched.....Read More

How to Effectively Personalize Direct Mail

How to Effectively Personalize Direct Mail

Wednesday, July 27, 2016 by Redi-Mail

With an average 509 million mail pieces being processed and delivered every day, getting your mail to stand out is not an easy feat. So how can marketers appeal to the interests and capture the attention of their recipients? ....Read More

The Facts About Direct Mail, And Redi-Mail

The Facts About Direct Mail, And Redi-Mail

Wednesday, July 13, 2016 by Redi-Mail

Contrary to popular belief, direct mail is not dead. Direct mail generates nearly a 700% higher response rate than all digital channels. ....Read More

Multi-Channel Marketing by the Numbers

Multi-Channel Marketing by the Numbers

Wednesday, June 29, 2016 by Redi-Mail

No matter where you are when it comes to adopting a multi-channel marketing strategy, marketers agree on its importance. ....Read More

The Forces of Marketing: Push vs. Pull

The Forces of Marketing: Push vs. Pull

Thursday, June 16, 2016 by Redi-Mail

Does your business employ a push or pull strategy? Do you believe that one is more effective than the other? We discuss push marketing vs pull marketing and offer some helpful tips to keep your strategy on-track. ....Read More

True or False?  What do you Know about Direct Mail?

True or False? What do you Know about Direct Mail?

Thursday, June 2, 2016 by Redi-Mail

Are you letting what you think you know about direct mail drive your decisions to incorporate direct mail into your marketing initiatives? Here we dispel some common myths about direct mail.....Read More

Common Direct Mail Mistakes to Avoid

Common Direct Mail Mistakes to Avoid

Friday, May 20, 2016 by Redi-Mail

Red-Mail’s Director of Operations, Ryan Cosgrove, offers advice on how to maximize the success of your next direct mail campaign by avoiding these blunders.....Read More

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